YEEZY X WAVES PR STUNT
Teaming up with Sweaty Betty PR and WAVES, we orchestrated an unforgettable PR coup to mark the launch of Yeezy slides. Our team meticulously styled our exceptional talent to embody the Yeezy aesthetic and personally delivered these coveted shoes to a roster of esteemed personalities in Australian radio and TV, including luminaries like Kyle and Jackie O, Pip Edwards, Fitzy, Wippa, and many others. This unique and personalised approach ensured that the buzz around the Yeezy slides soared to new heights, captivating the attention of key influencers and amplifying the brand's presence in an exceptionally memorable way.
Scope of Works:
Creative Direction
Styling
Talent Curation