We curated an immersive experience at the Reine and La Rue venue, reflecting Melbourne's regal heritage.

We were tasked with creating an atmosphere resonating with royalty and sophistication, showcasing Melbourne's allure as a destination for luxury and cultural exploration.

Drawing from the venue's heritage and Melbourne's regal charm, our direction aimed to craft an opulent atmosphere, guiding guests through Melbourne's cultural richness and hidden treasures.

The event's creative direction focused on the customer journey:

Guests were greeted by an opera-singing queen in a bold gown draped over the balcony, followed by a stunning Lollipop moment, a Welcome to Country smoking ceremony and a surprise reveal inside. They met our Red Carpet Belle character and enjoyed the evening with our opulent characters.

A special thank you to Verve Entertainment for the stunning soundtrack, including a delicious violinist with a soprano singer upon arrival, and a DJ/cellist inside the venue.

The result? The event exceeded expectations, transporting guests into a world of regal grandeur. The elegant ambience, coupled with opulent entertainment, left a lasting impression, showcasing Melbourne's allure and our agency's ability to deliver exceptional experiences.

Scope of work:

• Creative Direction

• Entertainment curation