*THE BRIEF:**

Creative Director Fernando Barraza collaborated up with Talk2 Media

(AIME production company) to curate a fabulous AIME Welcome Event for a second year in a row.

The newly unveiled Il Mercato Central in Melbourne was our Italian playground, and with an Amalfi coast theme on the agenda, we were ready to sprinkle some magic! Incorporating elements of FESTA with nods to the best of Italian produce, drinks, music, and of course desserts.

*SCOPE OF WORK**

• Entertainment Creative Direction by Fernando Barraza

• Entertainment Curation

• Costume & Design

• Choreography

• Makeup & Hair

• Music Curation

*THE DETAILS:**

Our creative squad crafted a timeline that was pure Amalfi magic!

• Entrance moment inc our glamorous Amalfi girls dazzling as they welcomed guests

• Our new Limoncello Spritz Girl serving fabulous cocktails on arrival

• Iconic roving Italian band “Oui Papi” - in collaboration with Verve Ent

• Eye-popping golden statues serving up serious Instagram goals!

• The Amalfi coast dance crew cranked the energy to eleven, kicking off teh dancing with an Italian Fest parade through Il Mercato Centrale. Lead by Oui Papi the full cast created a fabulous piped piper parade kicking off the dance floor.

• We wrapped the night with a bang, featuring our all-time fave, Sneaky Sound Sydney, who had the crowd buzzing, thanks to a little help from Acta to make the magic happen.

All in all, it was a night to remember, packed with mouthwatering food, jaw-dropping performers, and a finale that left everyone buzzing!

Client: AIME c/o Talk 2 Media